CORAL SPRINGS, FL — PR and branding expert Teana McDonald has tapped into her own expertise and re - branded her firm . With the re - brand, she hopes to bring a laser focus to her company name that reflects not only her mission statement but her comprehensive business strategy. The result is the form er InStyle Diva, Inc. becoming 3EConnections, Inc. S he couldn’t be happier.

“ In my business, I understand all too well how important branding is , ” said Teana. “Many times business owners get attached to a business name for whatever reason, nostalgia is a big one, and their business stagnates because their brand evolves but their name doesn’t. I can relate to this, I was attached to The InStyle Diva for many years, and I built a business around it, but I knew that it was time to focus on re - branding because of my comp any’s growth. I couldn’t hold on, and I’m so happy I took the plunge.”

Teana has always been a force in public relations and social media, but the InStyle Diva also encompassed ot her parts of her lifestyle busine ss model that she has focused on less a nd less in recent years . Her clients helped her define what direction her business should take an d where she was making the most impact. Her boutique firm now focuses exclusively on increasing a company’s total online presence and brand building through public relations and social media. T eana’ s phi losophy and mission statement are right in the new company name: Establish, Execute and Expand (3E).

3E Connections, Inc. has a wide range of clients and industries including Home Décor, Organization, Food and Wine and Wellness, just to name a few . She expertly uses all of the tools of new media to get them noticed and help their businesses grow and reach a carefully defined target market. “It’s all about connections,” said Teana. “And I don’t mean the “ who you know” type, although that helps. I mean connections in the purest sense of the word , forming relationships and joining people and groups for collaboration.

” Teana is very excited about the future of 3E Connections, Inc. She knows exactly where s he’s headed and her clients will reap all the benefits. This is fine by her. “I’m in this business because I love it. I love the whole process. Re - branding is what I do for many of my clients, and now I can tell them I really know how they feel. And i t’s all good!”