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Published: August 05 2020

PALM BEACH -- The Royal Poinciana Plaza, the iconic Palm Beach lifestyle destination is pleased to announce the appointment of Lori Berg, General Manager.

Lori Berg makes her triumphant return to The Royal Poinciana Plaza with over thirty years of professional luxury retail and hospitality experience. Lori played a crucial role in the redevelopment of The Royal Poinciana Plaza, where as General Manager she leased and opened 45 boutiques over 3 years.

Berg has been immersed in luxury fashion since the beginning of her career working in every aspect of retail from inventory management and merchandising to sales, event production and marketing, to day to day operations and talent development.  Throughout Lori’s career, she has held a variety of managerial and directorial roles at several highly regarded fashion institutions including Saks Fifth Avenue, Henri Bendel, Neiman Marcus and the Fashion Institute of Technology.

Most recently, Lori served as the Vice President of Retail at The Baha Mar, a resort in the Bahamas, managing their extensive retail offerings, buying for the resort boutiques and was instrumental in leasing Sugar Factory, Vineyard Vines, Tory Burch and Montblanc. 

Lori is deeply ingrained in the Palm Beach community and has served on multiple charitable committees through various Palm Beach philanthropic organizations.  She was also on the board of the Palm Beach Chamber of Commerce.

Mrs. Berg shared about her new appointment: “The Royal Poinciana Plaza is one of the most respected retail destinations in the country. I am excited to collaborate with the talented team here once again to support our businesses in being as successful as they can be by attracting new customers, fostering relationships with current customers, and maintaining property-wide safety. While I was abroad, I gained experience in every facet of the business including retail buying and merchandising, leasing negotiations, and hospitality. I so look forward to bringing these skills to our Royal businesses and ensuring that The Royal remains one of the most dynamic and exciting properties in the world!” 

For more information please visit, www.theroyalpoincianaplaza.com