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Published: July 31 2013

SUNRISE, FL (July 30, 2013) – Shoppers will stock up on all of the latest must-haves for the new school year as Sawgrass Mills, the largest outlet and value retail shopping destination in the United States, once again celebrates Florida's Tax-Free Holiday from Friday, August 2 through Sunday, August 4. During this time, shoppers will enjoy a sales-tax exemption* and deep discounts on fall fashions and essentials for the new school year.

According to the National Retail Federation, nearly 77 percent of families with school-aged children say that the state of the economy will impact their back-to-school spending plans, while nearly 50 percent say that they will be shopping for sales. With hundreds of popular outlet and value retail stores offering up to 70% off of every day prices, Sawgrass Mills will be the ideal venue for back-to-school shoppers hunting for a bargain.

"Sawgrass Mills is the best destination for back-to-school shopping, with an unmatched selection of retailers offering quality merchandise at affordable prices," said Joellyn Fellmeth, regional director of marketing at Sawgrass Mills. "We are thrilled to celebrate this annual statewide initiative, allowing shoppers from near and far to cash in on great savings on all that Sawgrass Mills has to offer for the new school year."

In conjunction with the tax-free holiday, many of Sawgrass Mills' popular retailers will provide shoppers with even deeper discounts and special offers on all of the top back-to-school must-haves. Featured promotions** include:
· Take an additional 25% - 50% off at American Eagle Outfitters through August 8
· Enjoy 40% off all full-priced styles from J.Crew Factory through August 4
· Buy one, get one 50% off on select footwear from Converse through August 8
· Enjoy 20% off when you spend $150 or more on new fall arrivals at Polo Ralph Lauren Factory Store through August 4
· Enjoy 50% off all men's denim from Nautica Factory Store through August 5
· Enjoy two graphic tees for $30 from Under Armour Factory House through August 4

Parents will also be able to stock up on uniforms for the new school year by taking advantage of unbeatable every day prices at Sawgrass Mills retailers, such as Burlington Coat Factory, Gap Outlet, VF Outlet, Super Target and South Florida's only Old Navy Outlet.

Travelers coming to Sawgrass Mills for this annual shopping holiday will have access to valuable customer amenities, including SHOP N DROP, a premier bag storage service which allows guests to continue shopping hands-free, as well as Smartcartes and wheelchair rentals, a convenient Currency Exchange and the Sawgrass Mills Coupon Book, available for purchase at Simon Guest Services for US$10. This amazing shopping benefit is valued at more than $500 in additional savings on top of every day discounts of up to 70% off. Plus, The Official Sawgrass Shuttle transports visitors to and from select Fort Lauderdale Beach hotels three times daily. For more information, visit www.theofficialsawgrassshuttle.com or call the Sawgrass Mills Transportation Desk at +1-954-838-1039.

For more information on Sawgrass Mills including a complete list of retailers, call (954) 846-2350 or visit www.sawgrassmills.com. Sawgrass Mills also may be found on Facebook (www.facebook.com/SawgrassMills) and on Twitter @ShopSawgrass.

*Items qualifying for the tax exempt holiday include; school supplies selling for $15 or less per item and books, clothing and footwear selling for $75 or less per item.

**Offers subject to change. Some exclusions apply.