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Published: November 01 2012

SUNRISE, FL --  Local fashionistas are invited to indulge in Sawgrass Mills’ “Fashion So Sweet” shopping party on Thursday, November 15 at 6 p.m., to celebrate  the opening of the much anticipated 140,000 square foot retail expansion at the largest outlet and value retail shopping destination in the United States. This delicious event, with special guest Lauren Tannehill, celebrity model and wife of Ryan Tannehill, Miami Dolphins Quarterback, will pair great shopping and unbeatable savings with a complimentary assortment of sweet treats.
 
The Tannehills were welcomed to South Florida earlier this year when Ryan was selected in the first round of the 2012 NFL Draft by the Miami Dolphins. Having been featured on the hit HBO series, "Hard Knocks," Lauren Tannehill quickly became Miami's newest sweetheart and can now be seen supporting various causes and achieving her own success with new business ventures.
 
“Fashion So Sweet is a great way for us to celebrate all of the exciting new additions enhancing Sawgrass Mills’ unique shopping experience,” said Joellyn Fellmeth, director of marketing and business development at Sawgrass Mills.  “We are thrilled to use this fashionable platform to connect with our shoppers who we know will love our added store collection.”
 
Attendees will be treated to complimentary Fashion So Sweet signature “Sweetinis,” luscious chocolate fountains and other decadent delights, along with the sounds of DJ mixologist Jeremie Moore. Party guests will have the opportunity to mix and mingle with celebrity host Lauren Tannehill, as well as top South Florida fashion bloggers, and shop ‘til they drop with a complimentary Sawgrass Mills Coupon Book.  Adding icing to the cake, Sawgrass Mills’ Fashion So Sweet, will benefit local not-for-profit organizations such as Emerge Broward, a program of Leadership Broward Foundation.
 
The highlight of Sawgrass Mills’ Fashion So Sweet, which will kick-off in the recently opened Fashion Row wing, will be for style savvy shoppers to explore the mega mall’s new mix of stores, including South Florida’s first outlet location from Steve Madden, as well as an outlet location from Columbia Sportswear, Volcom, DKNY Company Store and Maxstudio.com Outlet.  This new avenue also brings together popular retailers including the relocation of the first-in-market outlet location from Original Penguin, as well as a greatly expanded 20,000 square foot store from Calvin Klein, the largest outlet in the state, which is scheduled to open in the coming weeks.  Forever 21 will also soon undergo an expansion and reopen during spring 2013, as the largest location in South Florida with more than 60,000 square feet of affordable, fashion-forward merchandise.
 
Fashion Row is located between Bed Bath & Beyond and The Colonnade Outlets at Sawgrass Mills, and provides greater connectivity to the property’s popular open-air luxury promenade.
 
Fashion So Sweet attendees will also be able to take advantage of incredible savings from other recently opened stores found throughout Sawgrass Mills, such as a second location from Michael Kors which features a selection of ready-to-wear apparel, as well as first-in-market outlets from bareMinerals, Greg Norman, UGG Australia, ASICS, and Ben Sherman.  Plus, Desigual, the famed Spanish retailer offering men’s, women’s and children’s apparel and accessories, is now open near J.Crew Factory.

For more information on Sawgrass Mills or a complete list of retailers, call (954) 846-2350 or visit www.sawgrassmills.com.  Sawgrass Mills also may be found on Facebook (www.facebook.com/SawgrassMills) and on Twitter @ShopSawgrass.